Adobe unveiled as new Women's FA Cup sponsor

The FA have announced that creative tech giants Adobe will be the new lead sponsor for the Women's FA Cup for the next three years.

Last season's Women's FA Cup final between Chelsea and Manchester United drew a crowd of 77,390 at Wembley Stadium, setting a new world record for a domestic women's club game.

Now, as Adobe replaces Vitality as the competitions new naming partner, more emphasis and resource will be directed to boosting the profile of the women's game and surging fan engagement.

The partnership with Adobe - which will run until July 2026- will boost engagement across the Women’s FA Cup by introducing new social media innovation, giving the 460 participating clubs access to, and training on Adobe Express, an AI-first, all-in-one content creation app.

This comes after a landmark £3m investment to ensure significant financial benefit for clubs participating from the third round onwards, taking the total prize pot to £6m.

Baroness Sue Campbell, the FA's Director of Women's Football said: "The Women’s FA Cup has grown to new heights over the last few years in parallel with the wider growth of the women's game, and we're delighted to have Adobe on board as we target the next phase of development for the competition.

"We share their passion for holistically celebrating the unique characteristics that makes the Women's FA Cup the most special and prestigious domestic cup competition in the world. With Adobe's creative tools, used by some of the world’s biggest brands, we have a key opportunity to reach and engage new audiences for the women’s game."

The introduction of the software will enable clubs to identify a breadth of new content opportunities and build a closer connection with their fans whilst marketing and promoting themselves, hoping to grow the profile of the game from the initial stages of the competition. Clubs will be able to create social media and brand content to engage their community, raise their profile and reach the next generation of fans and players.

 The FA will also receive access to wider Adobe Digital Media tools including Adobe Photoshop, Adobe Express, Adobe Firefly and Adobe Acrobat.

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