Marcus Rashford & Harry Kane join Coca-Cola's Euro 2020 prize giveaway campaign
By Ross Jackson
England stars Marcus Rashford, Harry Kane and Alex Oxlade-Chamberlain have teamed up with Coca-Cola to promote their Euro 2020 inspired prize giveaway campaign.
Split into two unique on-pack promotions, the soft drink giants are giving thousands of fans the opportunity to celebrate this summer's delayed tournament while partnering with charity StreetGames to give participants the chance to donate a ball to youngsters all over the world.
The first promotion called 'Win A Ball, Give A Ball’ gives people the chance to both win a Euro 2020 ball for themselves as well as picking a region of the world they'd like to donate a ball to via charity StreetGames, ensuring more people than ever are given the opportunity to enjoy this summer's European Championship to the max.
‘Win A Ball, Give A Ball’ will be available across Coca-Cola Original Taste ten and 24 packs of 330ml cans, and Coca-Cola Zero Sugar ten, 12, 24 and 30 packs of 330ml cans. The competition runs from May 31 July 11 and fans can enter by buying a promotional pack and visiting coke.co.uk/euro2020.
Marcus Rashford is a huge supporter of the work StreetGames do and he hopes the initiative will encourage people all over the world to start playing football.
“I have seen first-hand some of the work StreetGames do in my region and it’s a brilliant cause," he said. "This is a great chance to get more people out playing football and I can’t wait to see thousands of Coca-Cola footballs out on the streets and in the parks.”
The second promotion, which is called 'Scan. Enter. Win’, will see thousands of fans given the opportunity to win prizes including Coca-Cola EURO 2020 fan kits, Hisense TVs, Just Eat vouchers and Konami PES access codes.
'Scan. Enter. Win’ is available on Coca-Cola Original Taste, Coca-Cola Original Taste Cherry, Coca-Cola Zero Sugar, Coca-Cola Zero Sugar Cherry and Coca-Cola Zero Sugar Vanilla in 500ml bottles and Coca-Cola Energy Original Taste, Coca-Cola Energy Cherry and Coca-Cola Energy No Sugar in 250ml cans.
Once you've picked up your can you can enter by going to coke.co.uk/football and the prizes are available from May 24 July 18.
Liverpool's Alex Oxlade-Chamberlain said when asked about the promotion: “That winning feeling is something all fans are going to want to feel this summer, so this promotion is a great chance for them to win some incredible prizes by simply picking up a pack of Coca-Cola."
Marketing director of Coca-Cola Great Britain Louise Maugest hopes the initiative can spark that winning feeling among England fans this summer.
“Coca-Cola are known for being part of all major international football tournaments, so it was only right we toasted the 60th anniversary of the UEFA Euro 2020 with two very special on-pack promotions," she said.
"We hope fans can capture that winning feeling off the pitch and it’s reciprocated by the players on the pitch."