The 20 Premier League badges - ranked

Badges may seem superfluous to some, but they're a critical part of a club's identity.

Many have undergone considerable changes in modern times, and some will dress up the deviations away from classic iterations as 'utter woke nonsense'. "The game's gone," your old man might say when he forgets Manchester City's crest no longer sports a golden eagle or Brentford's now features a big old bee.

The Premier League is home to a badges which present themselves in a myriad of ways. Animals feature heavily, while some have opted to celebrate a little bit of history involving the city/town in question. Some look great, others, well, do not.

Here's how 90min ranks the badges of the clubs featuring in the 2024/25 Premier League.

20. West Ham United

Up first, we have Red Bull Stratford.

'London'? Are you having a laugh? Get a life, West Ham. You make me sick.

19. Fulham

How old were you when you realised Fulham's badge consisted of 'FFC'? You weren't young enough, I know.

Come on Cottagers, what's the need to the mystique? You don't need everybody tilting their heads to come to the realisation the red silhouette is actually the acronym for Fulham Football Club as opposed to some sort of funky looking key.

18. Bournemouth

Hi Bournemouth, Atalanta called. They want their shampoo-brand target man back. For your sake, I say let them have it.

17. Leicester

Think Wars of the Roses... gone foxy!

The circular badge looks pretty good here, and we like the font used for the club's title working around it. A foxes head sticking out of a rose, though? Odd.

16. Wolverhampton Wanderers

You can't pull the wool over my eyes, Wolves. You can't just use basic shapes to make an image of Wile E. Coyote and expect to get away with it.

15. Chelsea

Blue is the colour.

Football is the game.

The Chelsea badge is an abomination and it makes me feel queasy just to look at and you imagine that Todd Boehly will come up with some giant lion rebrand at some point soon and that might not be popular but hey it might be better than this attempt to recreate a credible logo from when the club first won a league title.

And winning is our aim.

14. Brighton & Hove Albion

Once upon a time, Brighton's nickname was 'the Dolphins'. For some reason, they then decided to scrap that and pledge allegiance to the greatest threat known to man.

Also their badge just looks really bare and a bit too much like the Hollister logo. But it's mainly the flying menace.

13. Aston Villa

It took me too long to figure out the star on Aston Villa's crest - which has been reinstated after their new one for the 2023/24 season failed to gather much momentum - represents the European Cup in their trophy cabinet.

12. Arsenal

If you didn't use a logo pack on Football Manager from 2009 to 2014, this is what your unlicensed team's crest looked like.

11. Southampton

God, there's just so much going on here. We can get behind the vintage feel, but it does also look like it was designed by a competition winner dared to get as many random things into a badge as possible.

It's rare you see a football badge that comes with its own halo (Saints reference). Despite the randomness, the individual objects do work together as a collective.

10. Manchester City

There's nothing inherently wrong with Manchester City's badge. In fact, it's a pretty faithful modernisation of a classic.

Sadly, they're getting knocked for inspiring a wave of inferior crests that look way too much like theirs.

Why am I punishing Man City themselves for that, you ask? Because it's my list and I said so.

9. Newcastle United

As you can see, Newcastle fans, there is no hint of green on your logo.

Just pointing that out. No reason. Why would there be a reason?

8. Nottingham Forest

Nottingham Forest are living in the 1970s. And, on this sole occasion, I approve of it.

Two-time European champions and they have every right to remind us all. Nuno Espirito Santo won't be guiding the club back to the promised land anytime soon.

7. Brentford

You know what I said earlier about Man City inspiring loads of crappy knockoffs? Or something like that. I don't know, it was like three whole places ago now.

Brentford are the one club who upgraded on that design. The red is popping. The white is popping. The black is popping. That big fat hecking bee is popping.

6. Ipswich Town

We love a unique crest shape, and can also appreciate that only subtle tweaks have been made to Ipswich's badge over the years. The modern iteration certainly boasts a close resemblances to the crest from the 70s, with Ipswich's shirts not donning a badge until the mid-60s despite being founded in 1878.

A horse playing ball while apparently riding a wave or two. We like it.

5. Tottenham Hotspur

There is an elegance about Tottenham's crest that is also a hinderance.

It's simply too thin to look imposing up against most other badges, an awkward fit on most graphics. But in isolation, it's glorious.

This is a perfect metaphor for Spurs, actually.

4. Everton

Everton somehow stumbled into a masterpiece, which is very unlike them in the 21st century.

Their 2013 rebrand was so hideous that the club were forced into a rethink, settling on this current design.

It's as magnificent as you could probably ask for.

3. Manchester United

An iconic shape, an iconic design, an iconic club.

Just don't zoom in on the face of the devil.

Don't do it.

2. Crystal Palace

I have been informed that Crystal Palace's badge featuring a giant eagle attacking the original Crystal Palace building is not to scale.

However, the grand building did actually suffer from birds doing their business on top of the structure during the Great Exhibition in 1851. No Eagles were spotted at the scene.

1. Liverpool

There is so much to appreciate about Liverpool's crest, which is one of the very best across all sport.

The unique shape, the touching elements to significant history, the liver bird that Peter Drury just loves to bring up in his commentary. Gorgeous.

Well done, Liverpool, you are the winners. I hope that makes you very happy. Dear lord, what a sad little life, Liverpool.

READ 90MIN'S PREMIER LEAGUE POWER RANKINGS IN FULL