The best kits at the Women's World Cup 2023 - ranked

  • Nike & adidas supply kits for 23 of the 32 countries competing
  • Co-hosts New Zealand & Australia both have some of the best looking shirts
  • England, Canada and the United States are also leading in the fashion stakes
Co-hosts Australia will be dressed in a top strip this summer
Co-hosts Australia will be dressed in a top strip this summer / Daniel Pockett/GettyImages
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International tournaments always carry the excitement of new kits and the 2023 Women's World Cup this summer is absolutely no different.

Well over half of the kits on display at the World Cup have been created by leading brands Nike and adidas. The former have taken significant inspiration from various art movements and symbolism in their designs, while the latter has gone down the route of exploring natural beauty.

Other well known football brands like Hummel and Puma are also supplying kits. Reebok (Panama) and Le Coq Sportif (South Africa) is a blast from the past, while rapidly growing brand Castore (Ireland) features alongside other much lesser known kits makers like KoPa (Zambia), Saeta (Haiti) and Grand Sport International (Vietnam).

These are the top 10 kits to look out for at this year's Women's World Cup...


10. Portugal (away)

Competing in their first World Cup, Portugal are arguably Europe's most improved team going into this summer's tournament.

The white base colour is flecked with red and green blotches, with more subtle cream detail as well. It is sure to divide opinion, but it is difficult to take you eyes off.


9. USA (home)

1940s-style abstract expressionism is behind the home kit that the United States will be wearing in their efforts to become the first in history to win three consecutive World Cup trophies.

Designers also say the unique drip-paint highlights the team's energy.


8. Denmark (home)

Hummel don't make bad kits. The inspiration for Denmark's new World Cup shirt comes from pop art, with details on the sleeves and sides a particular nod to the world famous art movement.

Intriguingly, Hummel came up with the idea because was not initially taken seriously and they wanted to reflect how far women's football has come.


7. England (away)

England have swapped their typical red change colour for blue as they embark on a journey to become world champions.

The geometric pattern is a subtle hint to the original Wembley Stadium, inspired by Art Deco movement of the 1920s when it was built.


6. Jamaica (home)

Although a basic design, which is somewhat against the current trend of graphic patterns, Jamaica's home shirt is very appealing.

The colours capture the national flag perfectly and it is unmistakable. The pinstripes also add something that would feel incomplete without them.


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5. Canada (home)

Canada have used a maple leaf graphic before now, but the bold black trim and darker detailing really makes the 2023 edition of the shirt stand out.

It will also be paired with black shorts for a completely different look than the all-red strips the Canadian team have become known for.


4. Australia (home)

Having never previously been beyond the quarter-finals of a World Cup tournament, this is Australia's time to shine on home soil and they could hardly ask for a better looking kit to do it in.

The all-over marble pattern is inspired by the golden wattle, a tree native to south-eastern Australia. In turn, the uniqueness of it is intended to celebrate the nation's diverse communities.


3. New Zealand (home)

Co-hosts New Zealand similarly have big ambitions in 2023, hoping to harness the power of home advantage to win a first ever World Cup game at their fifth tournament on this stage.

The patterning is influenced by the silver fern, a symbol of the country's strength, power and national identity.


2. Japan (away)

Inspiration drawn from Mount Fuji and cherry blossom make this jersey unmistakably Japanese and a stunning addition to the World Cup lineup.

While the natural beauty of the cherry blossom influences the colour, the design comes from sunsets over the national symbol that is Mount Fuji.


1. Colombia (away)

The away kit Colombia are taking to the World Cup is directly inspired by the country's natural beauty. The kaleidoscopic effect are a direct nod to the Caño Cristales, sometimes known as the Rainbow river for its remarkable colours caused by plants that live on the riverbed.

The likelihood is that Colombia will be wearing this shirt in their second group game against Germany. In an open group, they will also have big hopes of reaching the knockout stages, so it could be seen again too.