Topps Euro 2024 release date: When and where to buy, price and everything you need to know

Euro 2024 is just around the corner. That means a month-long festival of football as 24 national teams from across the continent battle for the honour of being crowned European champions.

But there is more to it than just watching the action unfold on the pitch, fans have spent generations collecting it too. Hand in hand with every major international tournament comes an official sticker album, with the race on for people of all ages to fill up their book with every player, elusive shinies and other special items. "Got, got...need!"

Whether it's for the kids to enjoy or the nostalgia factor that hooks you in as an adult with disposable income, it's fun for the whole family.

It's big business too. Back in 2018, Panini almost doubled their annual revenue to €1bn thanks to the popularity of that year's World Cup sticker album. But the renowned Italian sticker giants aren't doing the Euro 2024 book, having seen collectibles rivals Topps extend their own partnership with UEFA.

Overview

Panini retain a longstanding licensing deal with FIFA for men's and women's World Cup tournaments, as well as domestic competitions such as the Premier League and WSL, but it was announced in 2022 that Topps would be UEFA's new exclusive European Championship partner until 2028.

That means Topps will be producing collections for Euro 2024 as well Euro 2028, plus the women's Euro tournament in 2025 and any Nations League-related sets. Beyond stickers, the deal covers all trading cards and collectibles, with Euro 2024 Match Attax out already.

Panini had previously made every European Championship sticker collection since the tournament in 1980, with Women's Euro 2022 its last UEFA affiliated sticker book until at least 2029.

Topps have signed Jose Mourinho as an official ambassador for the Euro 2024 collection, with one of his roles as part of that deal to actually select the players that go into the album.

Topps Euro 2024 release date

Topps' Euro 2024 sticker collection was released at the start of April.

A whole range of products are currently available on Topps' official website, ranging from a £6.99 Eco Pack to a £180 Full Box Bundle containing 200 packets.

Where to buy Topps Euro 2024 stickers

Euro 2024 stickers are available to purchase in physical stores and online.

The official Topps website is a good place to start, especially for bulk ordering a box of 100 packets to instantly get going, but high street retailers like WHSmith and Smyths Toys Superstores and major supermarkets like Tesco, Sainsbury's, Asda and Morrisons are big sellers too.

You can also buy the nine different products sold by the Topps website on Amazon.

Independent retailers like local newsagents could carry stock, while eBay is always worth a look for listings of unopened packets, bulk buys and specific stickers. Online toy stores Booghe and Earthlets have come to prominence more recently as a good place to buy football stickers.

Topps Euro 2024 prices

Individual packets of the Euro 2024 sticker collection cannot be bought via Topps or Amazon, but they're priced at £1 and can be purchased in stores.

You can kick-off your collection with a £15.99 Starter Bundle or, if you've got that extra bit of cash, a £95.99 Mega Starter Bundle. This huge start-up contains 100 packs.

Multipacks and Eco Packs, which both contain 41 stickers and a Gold Signature sticker, are priced at £6.99. Sticker tins are £9,99, while Mega Eco Packs are £14.99.

Boxes of 100 packs will set you back £90, while a Full Box Bundle, the most expensive product offered by Topps, costs £180.

Have Panini released a Euro 2024 sticker collection?

You bet they have. Topps have garnered plenty of criticism for the players they opted to include in the England collection - an uncapped Luke Thomas, for example - while licensing issues mean they can't use images of the England, Italy, Germany, and France kits or crests.

Topps also included nations involved in the Euro 2024 play-offs, meaning some of the teams in the collection aren't actually playing in the tournament itself.

If Topps' controversial Euro 2024 collection doesn't tickle your fancy, you can opt for Panini's sticker book. They've had to improvise and are labelling their collection: 'England 2024 Tournament Edition'. It features players from the countries Panini holds the official licences of - England, Germany, Italy, France - as well as Spain.

England stars of past, present and future feature, with collectors having 387 stickers, including 130 special stickers, to chase.

Tips for collectors

Don't pay more than you need to.

It's an easy hit for news outlets to sensationalise the cost of completing one of these sticker books, often roping in mathematicians or statisticians to calculate an overall cost. In 2018, headlines shrieked at an estimated £773 to finish the World Cup album, while in 2022 it was £883 due to the cost of a single packet rising by 10p in the intervening years.

And while still not exactly 'cheap', it realistically only costs a fraction of that. Those huge numbers are based on buying packets and packets until every last one is found. That is one way to do it, but the far more cost effective option is to purchase enough volume of stickers that would fill a book and then swap your way to the end.

Swapping is king and should keep costs around the £150 mark if you keep track of it. Even if you don't know anyone else doing the Euro 2024 book, don't be put off because Facebook always has swap groups that connect hundreds of like-minded people with the same goal. Look out for swap events in your local area too - for example, the National Football Museum has hosted swap shops in previous summers, while Jill Scott's Boxx 2 Boxx has held events for WSL collectors.

Buying individual stickers from eBay, where sellers might charge around £1 per sticker but will typically offer deals like 'Buy 2, Get 8 Free', is also a way to fill in your needs once buying packets alone is no longer fruitful and yielding too many duplicates.

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