Vinicius Junior, Leah Williamson & Son Heung-min join forces with Pepsi MAX for EA Sports FC campaign

Vinicius Junior, Son Heung-min and Pepsi's latest ambassador Leah Williamson have joined forces for a new campaign to give players of EA Sports FC 24 access to exclusive in-game content.

With EA Sports FC 24 now available for purchase worldwide, the group behind the game have come together with Pepsi MAX to help fans get more from their gaming experience.

Pepsi will be releasing a huge number of Pepsi MAX x EA SPORTS FC 24 cans and bottles, each of which will feature the image of Vinicius, Son or Williamson.

Players who purchase a promotional drink will be able to redeem a code for Ultimate Team rewards on EA Sports FC 24, ranging from a 75+ rated untradeable gold item to Pepsi football kits, attractive stadium designs and TIFO’s.

"Teaming up with a revolutionary entertainment brand like EA SPORTS FC is a huge source of pride for Pepsi," said Gustavo Reyna, Pepsi’s Senior Director of Global Marketing.

"Working with the biggest football stars and best gaming creators, we’ve used our history and expertise in sports-entertainment to co-create a fan-first campaign deserving of the epic new EA SPORTS FC 24 game. We’re excited to offer fans the Pepsi rewards.

"This is just the beginning of our journey in shaping the future of football fandom with EA SPORTS FC; there’s so much more to come over the duration of this partnership. Stay tuned!"

"David Jackson, Vice President of Brand at EA SPORTS FC, added: "As we kick off a new era of The World’s Game with the launch of EA SPORTS FC 24, we’re thrilled to team up with Pepsi to provide fans with Ultimate Team rewards that will enhance their in-game experience even further.

"With our shared goal of driving fan-focused football and interactive experiences, this is just the start to a unique and engaging collaboration."

READ MORE ON THE HIGHEST RATED PLAYERS IN EA SPORTS FC 24